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Digital Marketing and Social Media Coordinator - Work from Home


About the Role: We are looking for a highly motivated and experienced Digital Marketing and Social Media Coordinator to collaborate with our Marketing Director to grow both DockATot and future brands. This opportunity offers a smart self-starter a key role in developing brand strategy and managing deliverables across digital channels. The successful applicant will be a natural multi-tasker who takes initiative and enjoys keeping ahead of the curve and implementing new social media trends in a growth-focused environment. The role requires a positive 'can-do' mindset, creative strategic thinking coupled with high level administrative skills.

This is a flexible, work from home role which is part of a small national team, all of whom work from home. We connect digitally on a regular basis and also in person to attend professional development events.


Tasks: The following task list highlights the role's broad scope and the applicant's need to be comfortable spanning big picture strategy and attention to detail.


Marketing Strategy Development and Analysis

  • develop and implement best-practice digital strategies
  • plan and manage social campaigns
  • manage digital marketing calendar
  • regularly evaluate, measure and report on all digital and social activity, providing regular insights and recommendations
  • keep abreast of industry trends and implement new content ideas to grow community engagement and drive sales through digital platforms


Digital Content Creation and Channel Management

  • create or source social and digital marketing content
  • create graphic design content for brand campaigns
  • coordinate and schedule content across all digital brand channels
  • research SEO and create blog content
  • coordinate guest posts
  • create, test and publish email campaigns
  • update and maintain customer database segmentation


Social Community Management

  • develop social media strategies to maximise audience reach
  • grow the brand's social channels by posting regular content and engaging community
  • respond to consumer enquiries via the brand's social channels
  • analyse social media outcomes and make business recommendations accordingly


Brand Collaboration and Influencer Gifting Management

  • create and manage brand collaborations to grow audience reach
  • identify strategic alliances with influencers and fellow premium brands with a shared millennial family target audience
  • communicate and coordinate with influencers and collaborating brands
  • manage influencer partnership database to ensure all deliverables are met
  • fulfill prizes for promotional winners


Website Management

  • create graphic assets for upload to our websites
  • manage web content and ensure brand campaigns and product information are correct and current


Benefits and Perks:

  • work from home
  • fun team with big ideas
  • creative role
  • flexible hours


Required Skills: 

  • 2+ years experience in building brands across digital and social channels
  • qualifications in marketing and/or digital marketing
  • proven track record of successfully developing best practice social media management and campaigns
  • a broad mindset to span between strategy and detailed implementation
  • a curious and positive attitude and ability to apply knowledge in a practical and commercial manner
  • highly organised to manage multi tasks in parallel 
  • excellent communication and negotiation skills to foster collaborations
  • independent nature with strong organisational/ time management skills and finely-tuned attention to detail
  • proficient writing skills coupled with high level grammatical skills
  • strong understanding of and experience with online retail platform Shopify 
  • experience in developing, implementing and analysing email marketing campaigns through Klaviyo (or similar) and analysing performance
  • experience in creating graphic assets in Canva
  • experience with social media content scheduler (Later or similar) 
  • general administration skills – Word, Excel, Outlook
  • ability to work flexible hours to manage social community


Bonus Skills: 

  • experience with Adobe Creative Suite and marketing automation platforms
  • understanding of millennial family mindset and values


    Apply here

    Please note: Only successful applicants will be contacted.