Careers

Digital Marketing and Social Media Coordinator - Work from Home

About the Role: We are looking for a highly motivated and experienced Digital Marketing and Social Media Coordinator to collaborate with our Marketing Director to grow both DockATot and future brands. This opportunity offers a smart self-starter a key role in developing brand strategy and managing deliverables across digital channels. The successful applicant will be a natural multi-tasker who takes initiative and enjoys keeping ahead of the curve and implementing new social media trends in a growth-focused environment. The role requires a positive 'can-do' mindset, creative strategic thinking coupled with high level administrative skills.

This is a flexible, work from home role which is part of a small national team, all of whom work from home. We connect digitally on a regular basis and also in person to attend professional development events.

Tasks: The following task list highlights the role's broad scope and the applicant's need to be comfortable spanning big picture strategy and attention to detail.

Marketing Strategy Development and Analysis

• develop and implement best-practice digital strategies
• plan and manage social campaigns
• manage digital marketing calendar
• regularly evaluate, measure and report on all digital and social activity, providing regular insights and recommendations
• keep abreast of industry trends and implement new content ideas to grow community engagement and drive sales through digital platforms

Digital Content Creation and Channel Management

• create or source social and digital marketing content
• create graphic design content for brand campaigns
• coordinate and schedule content across all digital brand channels
• research SEO and create blog content
• coordinate guest posts
• create, test and publish email campaigns
• update and maintain customer database segmentation

Social Community Management

• develop social media strategies to maximise audience reach
• grow the brand's social channels by posting regular content and engaging community
• respond to consumer enquiries via the brand's social channels
• analyse social media outcomes and make business recommendations accordingly

Brand Collaboration and Influencer Gifting Management

• create and manage brand collaborations to grow audience reach
• identify strategic alliances with influencers and fellow premium brands with a shared millennial family target audience
• communicate and coordinate with influencers and collaborating brands
• manage influencer partnership database to ensure all deliverables are met
• fulfill prizes for promotional winners

Website Management

• create graphic assets for upload to our websites
• manage web content and ensure brand campaigns and product information are correct and current

Benefits and Perks:

• work from home
• fun team with big ideas
• creative role
• flexible hours

Required Skills: 

• 2+ years experience in building brands across digital and social channels
• qualifications in marketing and/or digital marketing
• proven track record of successfully developing best practice social media management and campaigns
• a broad mindset to span between strategy and detailed implementation
• a curious and positive attitude and ability to apply knowledge in a practical and commercial manner
• highly organised to manage multi tasks in parallel 
• excellent communication and negotiation skills to foster collaborations
• independent nature with strong organisational/ time management skills and finely-tuned attention to detail
• proficient writing skills coupled with high level grammatical skills
• strong understanding of and experience with online retail platform Shopify 
• experience in developing, implementing and analysing email marketing campaigns through Klaviyo (or similar) and analysing performance
• experience in creating graphic assets in Canva
• experience with social media content scheduler (Later or similar) 
• general administration skills – Word, Excel, Outlook
• ability to work flexible hours to manage social community

Bonus Skills: 

• experience with Adobe Creative Suite and marketing automation platforms
• understanding of millennial family mindset and values

Apply here

Please note: Only successful applicants will be contacted.